Hello, Iโ€™m Maie.

Maie Crumpton, professional copywriter, instructional designer, learning strategist and comms expert

I build learning and engagement strategies that fuel momentum, and drive real change.

Where I come fromโ€ฆ

Iโ€™ve spent my career helping people and organisations learn, grow, and stay connected through change, drawing on years of experience in both Learning & Development and Communications.

Scroll down to see how I can help you.

Case Studies

My Approach

Human First

I believe meaningful change and great campaigns begin with trust. I prioritise deep listening, and compassion, creating space for people to be heard, challenged, and supported. Whether Iโ€™m leading a global learning initiative or helping a team reimagine engagement, I build relationships rooted in respect and curiosity.

Collaborative

Silos are often the main barrier to an organisationโ€™s success. I bring people together across functions, disciplines, and cultures to co-create innovative solutions. I help teams make sense of complex challenges, connect dots across systems, and design with both people and purpose in mind.

Maie Crumpton, proffessional copywriter, instructional designer, learning strategist and comms expert

What people say about meโ€ฆ

"There are people that do and people that don't. Maie is one of those that already has. I've known her for a very long time and I've never known anyone with more energy and determination to succeed no matter what the situation was or the problems she faced.

Most people try to come up with excuses when they encounter difficulties. Maie does not do excuses, she just does."

โ€” Will Rust, Founder Stupid Ideas (formerly Executive Creative Director Ogilvy & Mather)

"I had the privilege of collaborating with Maie during her exceptional leadership of Novartis' 'curiosity' campaign series. Her unmatched creativity, strategic vision, and expertise in managing and designing large-scale global learning and development initiatives set her apart as a true leader in her field."

โ€” Namita Ratra, Global Director of Learning, Sandoz

โ€œMaie did an excellent job at capturing our institutional voice. Without a very specific brief she was able to pick up on how we described and presented our organisation, and used this voice to build a compelling overview of our organisation. We would work with her again.โ€

โ€” Algion International Boarding School, Switzerland

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