As Senior Creative on the global Finlandia Vodka account, I led the development of brand campaigns and experiences across Above the Line, Below the Line, Point of Sales, and digital channel, translating Finlandia’s “Born from the Purest” identity into standout storytelling and high-impact content.

My work spanned concept to execution on everything from global advertising campaigns and brand books to bespoke assets like cocktail recipe books and sales kits. I was also the creative force behind several experiential programs, including:

• The Midnight Sun Event – An unforgettable brand experience held above the Arctic Circle, designed to immerse key global suppliers in the purity, craft, and Nordic mystique of Finlandia Vodka. The event became a cornerstone of the brand’s premium positioning strategy.

• Finlandia By Nature – A storytelling platform that deepened the brand’s connection to its Finnish origins through content, visuals, and sustainable messaging.

• The Finlandia International Bartender Competition – From branding to format design, I helped shape this high-profile global event that showcased mixology talent from around the world.

• Finnishing School – A global bartender training program developed to embed Finlandia’s unique identity and cocktail methodology into on-trade communities worldwide.

• Global Event Mechanics – Designed engaging event concepts and collateral for Finlandia’s annual gatherings, ensuring alignment between storytelling, experience design, and commercial objectives.

My role involved creative direction, content development, and working closely with client stakeholders, agencies, and production teams to ensure every activation was on-brand, culturally resonant, and commercially impactful.