In response to a sponsor brief, Prague agencies Ogilvy and Geometry Global created the largest digital platform of direct communication between athletes and their fans in the history of Olympic sport.

Despite being big winter sports fans, and consistent medal winners in the past, Czechs were reluctant to attend the 2014 Winter Olympics. Visas, inflated costs, and a complex history with the host country meant that the Czech team would be left with precious little support on the ground in Sochi. 

Czech Radio, the official media sponsor of the Olympic team, created a smartphone app which depicted an exact replica of the night sky above Sochi, with real stars that fans could tag with messages of support for their heroes. The Czech athletes received unique QR codes that worked as login credentials to their personalized version of the app, and could then read, like and respond to the messages.

The design solution is based on flat colours and low-polygon generated platonic-solids that represented the stars. Not only did the design look contemporary but it also helped the compatibility issue with lower performance Android devices. These received the same experience but with less stars generated at once.

The Czech Republic had its most successful Winter Olympics in history, with four of the six medal winners attributing their success to the support they received from the Fanstars app.

My role: Creating marketing and PR materials, press releases, and the case study script used in the video.

🏆Winner of Silver PIAF for Media Engagement (2014)

🏆Winner of Clio Award for Direct (2014)

🏆Clio Award for Engagement/Experiential (2014)