Learning is more than just delivering content, it’s a strategic enabler, a powerful feedback loop, and a meaningful opportunity to build shared purpose across an organization or ecosystem.

How I help

• End-to-end program design and management: strategy, build, rollout, and continuous improvement

• Leader programs: for front-line and mid-level audiences that turn strategy into daily habits

• Deployment strategies that drive adoption: change comms, champions, enablement, train-the-trainer

• Feedback loops and deep measurement: clear KPIs, pulse checks, A/B tests, dashboards, Objectives and Key Results (OKR)

• Learning ecosystems: that blend courses, campaigns, communities, and on-the-job practice

• Complex topics made simple: courses on Coursera with 22,000+ enrollments to date

Proof in practice
#IAmCurious

#WeAreCurious

Health Systems Awareness, Resilience and Transformation

Good Clinical Practice

I help organisations turn values into outcomes, shaping people, culture, and communities through inclusive learning and systems transformation.

How I help

• Strategy and roadmaps: that align business goals with stakeholder needs

• Programs that deliver societal results: diversity in clinical trials, ethical and resilient supply chains, access and climate readiness

• Policymaker learning and facilitation across regions

• Narrative action research: to surface lived experience and remove systemic barriers

• Partnerships and community engagement: that extend impact beyond the org chart

• Measurement that matters: targets, baselines, and reporting your board and investors trust

Proof in practice

Value Chain Academy

ESG Strategy

Friends & Family

I design content ecosystems that take people from interest to action. Clear journeys. Useful assets. Measurable results.

How I help

• Strategy and roadmaps: Joined-up plans across web, social, email, and learning platforms

• High-impact learning content: Modular courses, live sessions, and supporting materials that people actually use

• Multi-channel engagement: Campaigns that reach the right audiences and keep them coming back

• UX and platform build: SharePoint sites, resource hubs, and tools that make it easy to find, book, and learn

• Personalised content ecosystems: Curated libraries from Coursera, LinkedIn Learning, and Henry Stewart Talks, connected through Microsoft Teams and Viva

• Measurement and feedback loops: Clear KPIs, dashboards, and pulse checks that link reach and interaction to outcomes

Proof in practice

#WeareCurious

SKODA

Socialbakers

With roots in investigative journalism and two decades of strategic communication experience, I bring a sharp editorial eye and deep audience awareness.

That same instinct now guides how I help organizations shape their external voice, through media engagement, executive visibility, and strategic messaging.

How I help

• Executive visibility: Ghostwritten speeches, keynote scripts, thought leadership, and social updates that sound like your leaders and land with your audiences

• Narrative and messaging: Clear storylines, media materials, and briefings that turn complex topics into human, memorable messages

• Reputation and issues: Crisis playbooks, investor and stakeholder communications, and steady guidance

• Events that amplify your story: Stage design, production support, speaker prep, and run-of-show management

• Agency and external resource management: I oversee press agencies and in-house resources to provide a steady drumbeat of coverage

Proof in practice

External positioning

Crisis Management

PR

I help organizations articulate purpose, build trust, and meet their communications goals, through narrative clarity, strategic coherence, and multi-channel storytelling.

What I deliver

• Narrative & strategy: Sharp positioning and story frameworks that align corporate goals with stakeholder needs across internal and external channels

• Executive, ESG & brand comms: From reports and speeches to campaign narratives

• External positioning across digital platforms: Website, social, press releases, and annual reports, joined-up, audience-led, and impact-driven

• Editorial & copy: Complex ideas turned into crisp, engaging content for web, award entries, press kits, ESG reports, and internal platforms

• Internal comms that work: Audience-led, data-informed campaigns that drive behaviour, storytelling, segmentation, and measurement built in

• Change & coordination: Cross-functional leadership, budget oversight, and agency/vendor management to execute at pace

• Brand & Culture: Creative communications that connects with people and turns them into brand champions

Proof in practice

Internal Engagement Campaigns

External Positioning

ESG

Brand Comms

I’m a former heavyweight copywriter with deep experience in both agency and in-house roles, crafting campaigns that convert, and sometimes even pioneer.

How I help

• Campaign concepts and messaging: that convert across web, social, video, print, and Out of Home

• Landing pages, emails, and funnel copy: that turns traffic into customers

• Brand voice guides and tone-of-voice toolkits: your teams can use

• Creative: for launches, events, and activations that people remember

Proof in practice

• Agency work for ŠKODA, Finlandia, Jack Daniel’s, Google, and Hill’s Pet Nutrition

• Concepts and copy from point of sale and brochures to billboards, TV, digital campaigns, and brand activations

• In-house experience across telecom and tech, plus emerging sectors like crypto