Creatubbles

Creatubbles was a SaaS platform designed for safe sharing and interaction around student-made work, used by children, families, and educators.

I helped build an educator-facing content and social engine that supported art teachers with practical resources, while driving sustained traffic and measurable conversions from social.

My role

Head of Communications (2 years) PR, content management, organic social, and paid social advertising.

What I owned and delivered:

  • Built a teacher-centered content strategy that linked educator needs with content, distribution and measurable conversions (topic research, planning, briefs, QA, publishing)

  • Wrote core teacher resources and managed a small team of writers + designers

  • Led organic social growth + engagement, plus paid amplification/retargeting

  • Supported PR and partnerships aligned to trust and safety in a children’s product

  • Balanced brand trust/safety with growth goals in a product for children and schools

  • Led a small creative team while staying hands-on as a writer and editor

The challenge

Art teachers wanted to share student work, but faced recurring barriers:

  • Lesson planning pressure: not enough time, limited planning support

  • Teaching from a cart: mobile setup, storage limits, quick transitions

  • Online safety concerns: privacy, parent trust, safe classroom sharing

What we did

Built teacher-first content pillars

I developed an educator content system focused on high-utility topics, including:

  • Lesson plan support and classroom-ready ideas (seasonal + evergreen)

  • Teaching from a cart guidance and practical classroom workflow tips

  • Online safety and “how to share responsibly” explainers aligned to platform trust

  • Classroom adoption support (getting started, routines, sharing student work)

Creatubbles’ educator ecosystem also included teacher community touchpoints and teacher-facing resources that educators referenced and shared.

Turned social into a distribution + conversion engine

I treated social as both:

  • a community channel (teacher-friendly cadence: practical help + inspiration + celebration), and

  • a performance channel (paid amplification, audience targeting, retargeting)

Results (tracked performance)

  • Blog traffic: ~5,000–20,000 visits/month

  • Social-attributed conversions: ~4,000 conversions/month (tracked goals/events)

  • Community growth: ~170,000 engaged Facebook followers after ~2 years

Screenshot of the Creatubbles website homepage showing a world map with pins, a text header promoting a safe global community for creators to share art, music, videos, or crafts, and sections explaining how the platform works, user testimonials, and a gallery of user creations including drawings, videos, models, and crafts.

Capitalising on the popularity of Minecraft, we built a mod to allow children to insert their artwork directly into the game.