With decades of experience spanning advertising, corporate and internal communications, PR, social media, and strategic messaging, I bring a deep, cross-industry perspective to every engagement. I help brands, leaders and teams craft clear, compelling narratives that resonate across channels and audiences.
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Socialbakers
Increased new website traffic by between 100,000-200,000 unique visits per month
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Oskar
Increased store foodfall by 30,000 per month through Point of Sale magazine
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Jack Daniel's
Designed experience which has had 11 years on the road, rolled out over 18 countries, and 41 festivals
External positioning
I partner with senior leaders to elevate their visibility, sharpen their voice, and ensure their external positioning aligns with business strategy and brand values. Whether preparing for high-profile events or building a digital presence, I help executives show up with clarity, confidence, and credibility.
What I provide:
Scriptwriting & presentation design for keynote speeches, town halls, investor events, and industry stages
Executive coaching to strengthen delivery and presence
Messaging alignment for podcasts, media interviews, and public appearances
Social media content and thought leadership that builds authority and audience trust
Award entries & campaign case studies that showcase innovation and impact
From shaping a compelling narrative to crafting polished, high-performing content, I bring both strategic insight and hands-on execution to help leaders make their message matter.
Association of Talent Developers (ATD) Best award winner (2021, 2022, 2023 - ranked no. 3 in the world)
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The Learning Awards Learning Culture of the Year Gold (2022)
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The Learning Awards People Development Program (Private Sector) Bronze (2020)
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PIAF Silver, media engagement Fanstars campaign (2014)
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Gold Vision LACP Best annual report (2003 & 2005)
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Rhodos Image Award Best telco brand (2003, 2004, 2005)
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Association of Talent Developers (ATD) Best award winner (2021, 2022, 2023 - ranked no. 3 in the world) 〰️ The Learning Awards Learning Culture of the Year Gold (2022) 〰️ The Learning Awards People Development Program (Private Sector) Bronze (2020) 〰️ PIAF Silver, media engagement Fanstars campaign (2014) 〰️ Gold Vision LACP Best annual report (2003 & 2005) 〰️ Rhodos Image Award Best telco brand (2003, 2004, 2005) 〰️
ŠKODA KAROQ SUV
Client: C3 Content/ ŠKODA
Working with ŠKODA on their “Why We Ride” campaign, I helped shape a compelling, multi-channel initiative that merged storytelling, brand heritage, and data-driven targeting to reach a growing female audience.
ŠKODA, originally a bicycle manufacturer, wanted to reconnect with its roots while positioning the new KAROQ SUV as the ideal car for cyclists. Using deep audience insights, the campaign spotlighted women in cycling, challenging common barriers and encouraging participation through authentic storytelling and education.
My role included:
Script support for the main campaign film, which followed three prominent female cyclists sharing what inspires them to ride—bringing human-centered storytelling to the forefront of the brand’s message.
Scriptwriting and messaging development for the accompanying educational videos, designed to encourage and empower more women to cycle by addressing real-life barriers like confidence, logistics, and access.
Content creation for blogs, campaign case studies, and online articles that extended the reach and impact of the campaign across ŠKODA’s digital ecosystem.
Tone and voice alignment across platforms to ensure all assets felt cohesive, on-brand, and relevant to the newly identified target audience.
This campaign was a strong example of integrating heritage, purpose, and personalization into automotive marketing.
Fanstars
Client: Ogilvy & Mather Prague/ Cesky Rohlas
Fanstars became a movement that engaged Czechs fans around the world. Thousands of fans from the Czech Republic and another 18 countries worldwide cheered on the athletes with thousands of messages of support, with every single athlete responding at least once. Fanstars created the largest digital platform of direct communication between athletes and their fans in the history of Olympic sport. The Czech Republic had its most successful Winter Olympics in history, with four of the six medal winners attributing their success to the support they received from Fanstars.
My role: Creating marketing and PR materials such as press releases and case study script
🏆Winner of Silver PIAF for Media Engagement (2014)
Socialbakers (now Emplifii)
Role: In-house, Head of Communications
Managing PR and the online communications team, I created and managed a steady drumbeat of news coverage in publications such as The Guardian, Business Insider, The Drum, Techcrunch, Mashable and Adweek.
Monitoring news trends, I created highly targeted content from our platform analytics to gain column inches and promote the capabilities of our platform.
In this role I also managed executive blogs, social channels, PR agencies and crisis communications.
• Drove organic growth of Facebook page by 40,000
• Increased new website traffic by between 100,000-200,000 per month
• Increased positive press coverage by 20% for comparable period
Finlandia Vodka
Role In-house senior creative for Euro RSCG
As Senior Creative on the global Finlandia Vodka account, I led the development of brand campaigns and experiences across Above the Line, Below the Line, and digital channels—translating Finlandia’s “Born from the Purest” identity into standout storytelling and high-impact content.
My work spanned concept to execution on everything from global advertising campaigns and brand books to bespoke assets like cocktail recipe books and sales kits. I was also the creative force behind several experiential programs, including:
The Midnight Sun Event – An unforgettable brand experience held above the Arctic Circle, designed to immerse key global suppliers in the purity, craft, and Nordic mystique of Finlandia Vodka. The event became a cornerstone of the brand’s premium positioning strategy.
Finlandia By Nature – A storytelling platform that deepened the brand’s connection to its Finnish origins through content, visuals, and sustainable messaging.
The Finlandia International Bartender Competition – From branding to format design, I helped shape this high-profile global event that showcased mixology talent from around the world.
Finnishing School – A global bartender training program developed to embed Finlandia’s unique identity and cocktail methodology into on-trade communities worldwide.
Global Event Mechanics – Designed engaging event concepts and collateral for Finlandia’s annual gatherings, ensuring alignment between storytelling, experience design, and commercial objectives.
My role involved creative direction, content development, and working closely with client stakeholders, agencies, and production teams to ensure every activation was on-brand, culturally resonant, and commercially impactful.
Oskar/ Vodafone
During my time at Oskar, I had the privilege of helping shape one of the Czech Republic’s most beloved challenger brands, one that used joy, creativity, and humanity to stand out in a crowded Telco market. Oskar didn’t just sell telecom services, it invited people into a brand experience that delighted across every touchpoint, from in-store to online to the pages of a magazine.
As the lead on Oskar’s tone of voice and content strategy, I was behind much of the brand’s award-winning communication—online, in print, and in store. One of our proudest successes was the creation of CILICHILI, a free lifestyle magazine developed by our team that happened to have a product catalogue tucked into the back. It became one of the most-read magazines in the country and increased footfall into Oskar stores by 30,000+ each month.
Even our annual reports became collectors’ items, winning multiple design and communication awards. Why? Because we approached every piece of content, internal or external, as a creative, human conversation.
What we intuitively knew then is that Oskar’s strength came from a culture-first approach: a joyful, values-driven team that believed in doing things differently and leading with heart.
I reflected more on this in my blog, What Oskar Taught Me About Culture—And Why It Matters.
Awards & Recognition:
🏆 Gold Vision – LACP Best Annual Report (2003, 2005)
🏆 Rhodos Image Award – Best Telco Brand (2003, 2004, 2005)
Jack Daniel’s
As Senior Creative on the Jack Daniel’s account, I led brand storytelling across every touchpoint,digital, physical, and experiential.
One of my standout projects was designing The Jack Daniel’s Experience, an immersive festival activation that brought the soul of Lynchburg, Tennessee to life at major music and cultural events. I developed the games and event mechanics that drew crowds in, transforming casual brand encounters into memorable moments that deepened consumer loyalty. Now with 11 years on the road, the Jack Daniel’s experience has rolled out over 18 countries and 41 festivals!
Beyond the festival circuit, I engineered point-of-sale activations for bars and retail environments, everything from in-bar games and competitions to custom POS materials that blended storytelling with strong calls to action. I also contributed to packaging and promotional content across the Jack Daniel’s portfolio, including Gentlemen Jack, Tennessee Honey, and Single Barrel. My copywriting appeared everywhere from bottle neck tags to booklets, billboards, and the brand’s web and social presence.
To support year-round sales, I worked closely with mixologists to develop a seasonal cocktail range that positioned Jack as a summer staple, not just a winter warmer. This strategic push helped the brand maintain relevance (and revenue) during slower seasons, showing that whiskey could be just as refreshing over ice in July as it is neat in December. The work combined deep brand immersion, clever creative, and commercial instinct, a hallmark of my approach across all communications.
Role: Agency Senior Creative, Euro RSCG
